New Technologies Influencing the Fashion Industry

The fashion industry is an important facet of human culture and comprises of designs and developments in clothing and textile industries. It has had a prominent place in society historically and still holds one of prestige today. As the fashion industry is inherently concerned with the latest trends and technologies, it naturally evolves quickly as new technologies are developed. This article describes several new innovations and technologies that have the potential to reshape the fashion industry.

Mobile Commerce

Mobile commerce refers to the ability to conduct financial transactions through mobile devices through the internet. Although this is not unique to the fashion industry, it has become one of the primary beneficiaries of this technology as web stores and e-Commerce platforms are highly popular for clothing items and also serve as advertisements due to the ability to post pictures and videos of the merchandise. Most physical stores such as Scanlan Theodore’s boutiques have online counterparts to complement their store. Additionally, the data gathered from online platforms can help fashion companies and designers pick out the latest trends early and influence their customers through social media.

New Fabric Technologies

The materials have a significant impact on the styles and newer materials with previously unseen properties make new designs possible. Examples include fabrics that absorb moisture from the skin and direct it outwards (moisture wicking) that are used to create sportswear for athletes which allow them to play for longer without feeling uncomfortable in their clothes.

Social Media and Influencer Marketing

Influencer marketing refers to the utilisation of popular social media personalities and celebrities to promote a brand or its products. This is extremely popular in fashion circles as many models are active on social media and can be contracted to promote the products of a company in their personal social media photos for a lower cost than standard mass media advertising and can potentially be more effective as the followers of a fashion influencer are more likely to buy or follow the brand being promoted.

Virtual and Augmented Reality

Virtual reality allows the creation of a virtual model or simulation where the article of clothing can be seen without physically manufacturing it. Augmented reality additionally allows designers to place the virtual clothing article on a real model which allows users and designers to see what the finished product would look like on an actual person – aiding both the design process and the manufacturing process by allowing them to discern flaws or impracticalities of the design quickly and efficiently.

Connectivity and Internet of Things

The interconnectedness of all the equipment we use today allow fashion designers to integrate various functionality into their designs such as health and fitness tracking, smart clothing, wearable technologies etc. Accelerated development in this field has allowed technology to interact with our bodies and the environment in unprecedented ways and offer new functionality such as medical advice or warning systems, integrated to other smart devices we already use such as phones, cameras, fitness devices and home security systems.

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