Internet advertising is, as the name suggests, advertising through the internet. This mainly takes the form of display advertisements, social media marketing, and search engine advertising. Since the internet is used by almost everyone in the world, advertising on the internet is a reliable method of ensuring that your brand name and business becomes known. Users often use the internet to find companies that offer the products and services they require, and a strong internet marketing campaign can ensure that such users are directed to your websites instead of a competitors’. Display advertising refers to the banners, images, and buttons that can be seen on websites that lead to the advertising company’s web pages. The advertisement service pays the host of the website to claim a space on their websites where they may place an advertisement of their choosing. The advertisement displayed to the user often depends on their browsing histories and other data that can be determined by the advertising service provider in order to ensure that the ad is clicked. Search engine marketing is the placement of ads as search results in search engine result pages where a user may see the advertisement as an answer to their query ranked by relevance. Social media advertising displays advertisements on a user’s social media feed, similar to when a user they follow post something. Similar to displayer advertisements, search engine and social media advertisements also use collected user data to curate ads and maximise user engagement. These are all examples of Pay-per-click advertising. Learn more about PPC advertising at PPC advertising Brisbane.
Make the advertisement Relevant
Since PPC advertisements cost money per click, it is vital to ensure that a good ratio of clicks to purchases are maintained, as the campaign may be ineffective otherwise. Therefore, the keywords selected, and tags should be relevant to the users that see the ads. Search engines prioritise user experience and do not display irrelevant ads to their users.
Compelling landing pages
Landing pages are what the users see once they click the advertisement. The landing page should be designed such that it compels the user to make a purchase by making a case for your company being able to satisfy their need over other competitors. It should also not be intrusive or cluttered. Since the advertising campaign costs per click, any click not converted to a sale is essentially an expense with no return. While it is impossible to have a conversion rate of 100%, it should be sufficiently high that the marketing campaign can be considered effective.
Use statistical data
After the advertising campaign is initialised, it can be used to gather data on the performance of various types of advertisements, products, services, and even obtain customer feedback. It also provides valuable data on which demographics are more likely to purchase your products and services. This information is provided often at no extra charge by most advertising providers such as Google AdWords and should be continuously used to improve the marketing campaign.